Web Strategist

Philadelphia, PA, US, 19107

Job Type: 

Req ID: 25863

Shift: Days

Employment Status: AF - Active - Regular - Full Time 

Job Summary

Develops and executes web strategy with focus on content development, SEO, online advertising, social media (in supporting role to PR) and mobile to support strategic marketing plans. Uses data to inform recommendations and measure outcomes. Partners closely with Marketing, Public Relations and Web colleagues, as well as clients, to meet goals. Reports to Director of Web Strategy.

Job Responsibilities

  • Takes lead in providing strategic online counsel to internal clients representing a mix of “luminary” and other programs.
    • Partner with Account Managers to develop and communicate web strategy, ultimately leading to high quality “outcomes” for clients.
    • Proactively identify content and functionality needs of assigned clients that support business objectives; collaborate with team to meet needs.
    • Collaborate with internal and external resources to develop and repurpose written, audio and video content for use on, related microsites, social media, e-newsletters and other digital channels; write and edit content as needed.
    • Manage relationships with outside online vendors as they pertain to specific client focus areas, including online advertising partners (often in partnership with Account Manager).
    • Establish online metrics for all programs from conception; report on metrics to stakeholders; adjust initiatives accordingly based on data. Leveraging web analytics and CRM software, typical metrics include tracking of site actions (inquiries, appointment requests, etc.), campaign and source activity, SEO, online advertising and overall traffic.
    • Educate clients on digital best practices.
    • Report out on project updates and metrics at outreach and other client meetings on a consistent basis; participate in outreach discussions.
  • Collaborate with Marketing and PR colleagues to develop and implement strategic marketing plans for an identified list of programs.
  • Collaborate with web designers and other team members to implement new sections of, microsites, e-newsletters and other online projects as needed.
  • Ensure that business requirements for new requests are properly documented and communicated for assigned clients.
  • Ensure all information is presented in a consistent, user-friendly manner that complies with CHOP brand and web site standards.
  • Assist with testing and implementation of new website functionality and features as needed.


Required Education and Experience

  • Bachelors in marketing, communications or related discipline required
  • 3-5 years of experience required


Preferred Education, Experience & Cert/Lic

  • Masters degree preferred
  • Agency experience preferred.

Additional Technical Requirements

  • Proficiency in online strategy, including SEO, content development, social media and mobile
  • Strong customer-service orientation and attention to deadlines
  • Excellent writing and editing skills, including working knowledge of writing for SEO
  • Demonstrated understanding of web usability and online marketing principles
  • Working knowledge of web technologies and content managements systems
  • Excellent presentation skills
  • Able to manage competing priorities and deep list of clients

All CHOP employees who work in a patient building or who provide patient care are required to receive an annual influenza vaccine unless they are granted a medical or religious exemption.

Children's Hospital of Philadelphia is committed to providing a safe and healthy environment for its patients, family members, visitors and employees. In an effort to achieve this goal, employment at Children's Hospital of Philadelphia, other than for positions with regularly scheduled hours in New Jersey, is contingent upon an attestation that the job applicant does not use tobacco products or nicotine in any form and a negative nicotine screen (the latter occurs after a job offer).

Children's Hospital of Philadelphia is an equal opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, age, religion, national or ethnic origin, disability or protected veteran status.

VEVRAA Federal Contractor/Seeking priority referrals for protected veterans.  Please contact our hiring official with any referrals or questions.

CHOP Careers Contact 

Talent Acquisition

2716 South Street, 6th Floor

Philadelphia, PA 19146 

Phone: 866-820-9288




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