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Sr Account Mgr - Marketing

Philadelphia, PA, US, 19107

Job Type: 

1300 MKT - Wanamaker Building Req ID: 27799

Shift: Days

Employment Status: AF - Active - Regular - Full Time 

Job Summary

Serve as Senior Account Manager within the Marketing & Public Relations department, providing both strategic and day-to-day plan and project support for a defined list of internal accounts.  Collaborate with Web, PR and Creative team members on development and execution of annual strategic marketing plans that effectively deliver against CHOP’s brand strategy, organizational goals and programmatic objectives.  Efficiently balance strategic needs of client and team while meeting day-to-day project management needs in a fast-paced and deadline driven environment.  

Job Responsibilities

Brand Strategy

 

  • In collaboration with PR and Web Strategy counterparts, develop marketing plans for assigned strategic  programs and/or niche programs (TBD) during each fiscal year’s planning cycle, incorporating both on- and off-line strategies. Plans will address business objectives, marketing strategy, tactics, key audiences, timeline, budget, accountabilities and approval process.
  • Collaborate with Creative team members on creative strategy to meet plan and/or project objectives.  Develop creative briefs as warranted.
  • Serve as marketing strategist and subject matter expert for assigned programs
  • Ensure consistent and accurate translation of the brand to all marketing materials based on established institutional brand standards

 

Account Management  & Marketing Activity

 

  • Serve as intake and primary gatekeeper of client requests
  • Collaborate with Special Projects, Public Relations, Web and external groups including, Payor Relations, CME, Development and Physician Referral when appropriate. Provide regular status and analytics reports on all current client activity, reviewing priorities, timelines, approvals and issues. Serve as Marketing representative for Outreach Committees for assigned accounts.
  • Ensure that assigned work is consistently on budget, on schedule and on strategy. 
  • In conjunction with Creative Director, determine appropriate client interface on creative issues.
  • Lead and manage every phase of assigned projects ensuring that every team member/supplier is executing responsibilities consistent with project plan, quickly resolving problems and obstacles and reporting barriers or risks to department leadership. 

 

Department Operations & Workflow

  • Help to continually optimize workflow, utilizing Workamajig and other tools (as necessary) to maintain air-tight control of all jobs and their corresponding budgets
  • Provide financial and other reports to clients, utilizing the Workamajig system
  • Work with production to ensure timely and accurate processing of client invoices
Required Licenses, Certifications, Registrations
None
Required Education and Experience
  • Bachelor’s degree required
  • 7-10 years experience in brand communications  or  marketing,  preferably with advertising agency experience
Preferred Education, Experience & Cert/Lic
  • Master’s degree preferred.
  • Oncology experience preferred but not required.. 
Additional Technical Requirements
  • Proficiency in Word, Excel and Powerpoint. Workamajig experience a plus.

All CHOP employees who work in a patient building or who provide patient care are required to receive an annual influenza vaccine unless they are granted a medical or religious exemption.

Children's Hospital of Philadelphia is committed to providing a safe and healthy environment for its patients, family members, visitors and employees. In an effort to achieve this goal, employment at Children's Hospital of Philadelphia, other than for positions with regularly scheduled hours in New Jersey, is contingent upon an attestation that the job applicant does not use tobacco products or nicotine in any form and a negative nicotine screen (the latter occurs after a job offer).

Children's Hospital of Philadelphia is an equal opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, age, religion, national or ethnic origin, disability or protected veteran status.

VEVRAA Federal Contractor/Seeking priority referrals for protected veterans.  Please contact our hiring official with any referrals or questions.

CHOP Careers Contact 

Talent Acquisition

2716 South Street, 6th Floor

Philadelphia, PA 19146 

Phone: 866-820-9288 

Email:TalentAcquisition@email.chop.edu

 

 

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