Digital Engagement & Access Specialist

Philadelphia, PA, US, 19104

Job Type: 

Req ID: 25839

Shift: Days

Employment Status: AF - Active - Regular - Full Time 

Job Summary

The Digital Engagement and Access Specialist will assist in the strategic and technical development, execution and measurement of digital initiatives related to access/self-service, CRM and marketing automation initiatives across CHOP’s digital properties including, but not limited to online appointments, web sites (i.e., mobile applications and MyCHOP patient portal. The specialist should be a highly organized, creative and analytic problem solver. This role will partner closely with others within the Marketing/PR/Digital organization as well as stakeholders across the institution including clinical operations, IS, Digital Health, and Access Center, and report to the Manager of Digital Engagement and Access.

Job Responsibilities

  • Participate in the gathering, tracking and evaluation of product development and enhancement requests from internal staff and clinical teams.
  • Conduct analysis work to understand and fine-tune user and system requirements.
  • Create acceptance criteria for product/site features and user stories.
  • Assist testing team to ensure requirements are easily understood and identify comprehensive testing scenarios.
  • Deconstruct information gathered into details including sources of data, data types, users, user types, interface components, interface navigation needs, reporting needs, and administrative system needs.
  • Assist in the development and mapping of taxonomies of providers, conditions and treatments.
  • Map user and system workflows.
  • Work collaboratively with team to develop designs, mock ups and prototypes.
  • Actively participate in or lead workshops to define user needs, pain points, user journeys, how users interface with systems, etc.
  • Research industry best practices; collect and analyze data; draw appropriate conclusions and recommendations; present results in written reports or through oral presentations using visual aids.
  • Serve as project manager as needed to track multiple workstreams and provide status updates.

Required Education and Experience

Required Education: Bachelor’s degree in business, computer science, marketing or related discipline


Required Experience: At least five (5) years of experience.

Preferred Education, Experience & Cert/Lic

Preferred Education: Master’s degree


Preferred Experience: Agency experience

Additional Technical Requirements

  • Familiarity with a CRM system such as Salesforce.
  • Familiarity with patient portals such as MyChart.
  • Ability to partner with both technical and non-technical colleagues throughout the institution.
  • Strong analytical ability.
  • Experience working with Agile or other project management methodologies.
  • Prior experience working in the healthcare industry, particularly in is a plus.
  • Strong background in clinical healthcare technologies and processes.
  • Attention to detail while simultaneously keeping the big-picture view in mind.
  • Excellent verbal and written communication skills.
  • Ability to interact professionally with a diverse group, executives, managers, and subject matter experts.                                                                                                                                                               

All CHOP employees who work in a patient building or who provide patient care are required to receive an annual influenza vaccine unless they are granted a medical or religious exemption.

Children's Hospital of Philadelphia is committed to providing a safe and healthy environment for its patients, family members, visitors and employees. In an effort to achieve this goal, employment at Children's Hospital of Philadelphia, other than for positions with regularly scheduled hours in New Jersey, is contingent upon an attestation that the job applicant does not use tobacco products or nicotine in any form and a negative nicotine screen (the latter occurs after a job offer).

Children's Hospital of Philadelphia is an equal opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, age, religion, national or ethnic origin, disability or protected veteran status.

VEVRAA Federal Contractor/Seeking priority referrals for protected veterans.  Please contact our hiring official with any referrals or questions.

CHOP Careers Contact 

Talent Acquisition

2716 South Street, 6th Floor

Philadelphia, PA 19146 

Phone: 866-820-9288




Nearest Major Market: Philadelphia

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